Google Analytics is the enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness. Powerful, flexible and easy-to-use features now let you see and analyze your traffic data in an entirely new way. With Google Analytics, you’re more prepared to write better-targeted ads, strengthen your marketing initiatives and create higher converting websites.
Managed correctly and understood fully, Google analytics is the most powerful tool that your website will use. Statistical data backs up each and every online marketing decision that i make, making them informed and accountable.