Local SEO is the ideal from of SEO if you offer a service or product that is specific to a certain geographical region.
For example, you may be a Plumber that only operates in Birmingham, not in Liverpool, London, Manchester etc, so the ideal result you would wish for is that visitors to your website are from Birmingham, or at least requiring plumbing services in the Birmingham area.
By focusing the SEO of your site to the specific region you operate – rather than just for more broad terms ‘Plumbers’, ‘Hotels’, ‘Car Hire’ for example, results in higher quality visits to your website and the more enquiries you will receive that result in bookings, sales, appointments etc will increase significantly.
I have many, many years in proving this extremely targeted, localised form of SEO and can provide various examples of business that have benefited from this.
Please contact me today for further information