PPC (Pay Per Click) Marketing is the most targeted method of advertising you will ever use. No more placing ads and hoping that your target audience views them, with PPC (Pay Per Click) advertising, you are able to reach potential customers at the precise moment that they are searching for your products or services.
With PPC ads, your customers will see your advert next to relevant search results they have requested. In addition to this, your ads could also appear on relevant search and content sites within the search engines network of related sites. With precise targeting, tracking of each individual keyword and the ability to control how much you’re willing to pay per click, the end result is a higher return on investment (ROI) for your advertising budget.
With PPC internet advertising, you only reach people interested in your products and services. This is because your ad only gets displayed to people seeking information related to the keywords chosen. So instead of looking for an audience, you have got an audience that is actively looking for you.
PPC even allows you to create your own customised target area by designating a geographic radius or boundary, this is particularly helpful if you are a ‘Plumber in Birmingham’, or ‘Driving Instructor in London’ for example. And, should you need to advertise internationally, PPC campaigns let you target potential customers in over 40 different languages, throughout more than 190 countries 24 hours per day, 365 days per year.
With many years experience of Google, Yahoo and Bing PPC networks i can set-up, manage, optimise and report on your PPC campaign, enabling you to see exactly how the PPC campaign is benefiting your site.
If you currently have an active PPC campaign active i can optimise the campaign enabling maximum performance. I specialise in improving the on-page performance of your website, which benefits PPC campaigns a great deal. I take a look at your overall website message as well as the key usability and navigation factors that convey it. Using my experience and proven testing techniques such as integration with analytics data to analyse where the site is losing the potential customer and multi-page, multi-ad testing, i will get your conversion rate up and your cost per click down. A fully optimised and continually managed PPC campaign will make a significant difference to your online profitability.
Dedication, Professionalism and Accountability
I currently manage over £3million worth of accounts internationally and i am fully Google Qualified. Click Here to view my Google certification.
I do not hide behind account managers. I do not outsource ANY work. I am the account manager, I am the account specialist. I will be in touch with you regularly to get your opinions and keep you updated with reports detailing the exact performance of the PPC campaign.. You will my mobile, email and Skype ID meaning you can get in touch at any time. I am not 9-5 Monday-Friday, anytime we need to speak, i will be available. Just another benefit of using a Freelance PPC consultant.